Budweiser is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch‘s market value.
Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney began on April 1.
In the latest scramble to return to the good graces of customers, Bud Light revealed a new promotion called the US Budweiser Family Memorial Day Rebate online.
The rebate promises an amount ‘equivalent to the purchase price of one 15-pack or larger, up to $15’ of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.
Based on recent prices, this would see packs of beer being given away for free.
Meanwhile, some local retailers have been offering 15 packs or larger of these Budweiser products for less than $15 – making the products free after rebate – excluding tax and state restrictions.
The rebate will be paid via a digital prepaid card, according to Bud Light’s site.
Customers must provide a proof of purchase, an image of the case’s barcode and of their receipt to get the prepaid card mailed to their home address.
Up to two submissions can be made till the end of the month between May 17 and May 23 and another between May 24 and May 31 and forms must be submitted by June 14.
On Wednesday, a Nashua, New Hampshire, Shaw’s Supermarket had 30-packs of Bud Light cans on sale for $19.99, down from $24.99, making the price about $5 after rebate.
Social media users have also been shocked by the promotion.
One Twitter account posted photos of two different stores in Wisconsin which showed signs promoting 20-pack prices for $14.99 with the $15 rebate giving purchasers a final cost of $0.
The parent company’s competitors have meanwhile seen an uptick of $3.2billion in market value to their brands in the same time.
Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.