Bud Light has remained silent on social media following the announcement from transgender social media influencer Dylan Mulvaney regarding a partnership sparked conservative outrage and calls for boycotts.
Bud Light has not posted on Instagram to its 377,000 followers since March 30 and the brand’s 311,000 Twitter followers have not seen any posts since April 1.
Additionally, the beer brand has not posted to its over 7.5 million Facebook followers since March 30.
Anheuser-Busch did not immediately respond to a request for comment as to why the social media channels have gone dark but the slowdown in posts comes at the same time the company has found itself facing criticism for partnering with Mulvaney as a brand ambassador.
The trans activist revealed on April 1 that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of “girlhood” that Mulvaney recently reached.
Mulvaney, a biological male, has been openly tracking and celebrating the first full year of identifying as a woman.
Mulvaney referred to the cans as a “most prized possession” on Instagram with a post featuring “#budlightpartner.”
A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.
The partnership between Mulvaney and Bud Light drew sharp criticism from conservatives on social media perhaps most notably from singer Kid Rock who posted a video online using Bud Light cans for target practice.
“F— Bud Light and f— Anheuser-Busch!” Kid Rock said in the video.