TheQuartering [11/30/2022]
Twitter’s oft-delayed paid verification service is reportedly being postponed again, this time due to Elon Musk’s ongoing beef with Apple and how the Cupertino giant treats in-app purchases.
Twitter CEO Elon Musk had said Twitter Blue would relaunch this coming Friday, but the social media company is now postponing the launch as it tries to avoid paying Apple’s 30% cut of subscription revenue, reports Platformer, a newsletter from tech journalists Casey Newton and Zoe Schiffer.
Twitter’s bid to withhold Apple’s fee for purchases in the iOS app store coincides with Musk’s broadside against the iPhone maker, which he launched with a series of Tweets this week. On Monday, Musk claimed that Apple had pulled most of its ads from Twitter and threatened to kick the social media network off the iOS app store.
When Twitter Blue finally launches, it’s expected to look different from what Musk initially proposed. The service will ask users to verify their phone number and cost $8, up a penny from the earlier $7.99 price, reports Platformer.
Neither Twitter nor Apple responded immediately to a request for comment. Twitter reportedly no longer has a communications department. Apple has not publicly acknowledged Musk’s claims.
Musk has complained about the 30% fee as part of his escalating feud with Apple. “Did you know Apple puts a secret 30% tax on everything you buy through their App Store?” Musk tweeted on Monday.
In the technology world, the fee is hardly a secret. In fact, in trying to evade Apple’s cut of subscription revenue, Musk and Twitter join a lengthy battle between those who run smartphone app stores, like Apple and Google, and software developers, including big names like Meta and Spotify.
Apple and Google take a cut of any in-app purchases that users make through their smartphone app stores, including subscriptions to services like Twitter Blue.