Ben Shapiro Channel Views PLUMMET Nearly 70% Amid Controversial Celebrity Feuds
Our recent observations indicate a significant downturn in Ben Shapiro’s YouTube channel performance, with monthly views reportedly dropping by almost 70% over the past year. This decline appears to correlate with increasingly provocative actions, including attempts to initiate public disputes with major pop culture figures like Taylor Swift and Katy Perry.
Last year, Ben Shapiro’s channel was performing exceptionally well, even gaining between 160,000 to 170,000 subscribers per month early on. However, recent months show a stagnation or even loss of subscribers, with zero gains in February and December, and a loss of 10,000 subscribers in May.
Even more stark is the drop in viewership. Looking at raw view numbers, the channel averaged 100 million views per month for over two years. But data suggests a fall from 177 million views in March 2024 to just 50 million recently. That represents a nearly 70% collapse in viewership. We’ve noted recent video uploads sometimes garnering as few as 8,000 to 16,000 views in the first few hours, numbers that are dramatically low for a channel with 7.3 million subscribers.
We believe this performance collapse could be driving a perceived desperation to generate headlines. It’s a proven tactic he’s used before, such as with the Barbie movie. Shapiro has been a vocal critic of Taylor Swift for months, even celebrating trolls who booed her at the Super Bowl. More recently, he’s taken aim at Katy Perry and Jennifer Lopez, specifically criticizing their behavior as age-inappropriate. He’s also unexpectedly targeted comedian Theo Von.
The criticism often centers on the idea of “arrested development” – middle-aged individuals like Taylor Swift (35) or Katy Perry (40) allegedly acting like teenagers. Shapiro argues that in past generations, someone in their mid-30s would typically be married with children. While he may have a technical point about differing life stages across eras, we believe societal shifts play a significant role. Factors like the high cost of living, crippling college debt ($250,000+ is common), and the difficulty for young people, particularly Gen Z, to even afford rent or live independently as easily as previous generations could at 18, mean starting families later is often a necessity, not a choice. We do acknowledge some of the complaints from Gen Z about rent and cost of living are valid.
Beyond the celebrity feuds, we suspect other factors are contributing to the channel’s decline. The broader “culture war” landscape appears to have cooled significantly; the era of simply “owning the libs” or “dunking on college kids” seems to be over. We cover similar topics but haven’t seen this level of viewer loss. A potential major factor we’ve identified is Shapiro’s increasingly outspoken “Israel first” stance. While he is Jewish and cares deeply about Israel, we hypothesize that perhaps 70% of his audience does not share this primary focus, leading them to tune out.
Ultimately, Ben Shapiro’s channel performance decline appears significant and potentially linked to a combination of a shifting online culture, specific controversial viewpoints, and a tactic of generating drama that may no longer resonate with his audience. It remains to be seen if he can adapt and recover his previous viewership levels.
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