Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding partnership with controversial transgender influencer Dylan Mulvaney.
The ad, which is musically set to the 1979 hit “Good Times” by Chic, shows a group of people using ice cold cans of Bud Light to cool off from the intense summer heat in an outdoor setting.
Revelers who appear to be attending a barbecue are seen carrying kegs of Bud Light while using bottles of the beer to wide sweat off their brows.
Anheuser-Busch InBev has lost nearly $20 billion in value since Mulvaney posted images and video touting Bud Light on April 1.
The Mulvaney posts sparked anger from many who vowed to boycott Bud Light and its sister brands.
Bud Light’s new commercial is part of its “Easy to drink, easy to enjoy” series of ads.
“Crack a cold one: we’ve got an epic summer ahead. Sock tans included,” the company wrote on its Twitter post touting the new commercial.
But Twitter users weren’t convinced.
“We haven’t forgotten,” one Twitter user.
Another Twitter user commented: “Have you apologized yet for slamming your loyal customers?”
