Bob Iger’s Disney and other entertainment giants have reportedly resumed their ad spending on Elon Musk’s X — a year after the billionaire told companies that fled his social media platform to “go f— yourself.”
Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery have spent roughly $3.3 million on ad buys on X this year, according to data from MediaRadar obtained by The Wrap.
Between January and September, Comcast spent nearly $1.5 million on X ads, Warner Bros. Discovery spent about $1.1 million, Disney spent less than $550,000 and Lionsgate spent almost $230,000, according to MediaRadar.
Still, the total was a fraction of the $170 million they dished out to Musk’s platform in 2023, according to the data.
The world richest person — who has become part of President-elect Donald Trump’s inner circle — cheered the boost in revenue.
“Just want to say that we super appreciate major brands resuming advertising on our platform!” Musk wrote on X, adding a special a shout-out to CEO Linda Yaccarino.
A Disney spokesperson told The Post they resumed some advertising on X over the summer.
A Warner Bros. Discovery spokesperson said some of its businesses are advertising on X. It denied a report that the resumed advertising was tied to Trump’s win.
Comcast and Lionsgate did not immediately respond to a request for comment.
Just a year ago, major brands began halting their advertising after the billionaire replied to an antisemitic post on the platform.
