Nike faced increasing backlash from women over having transgender influencer Dylan Mulvaney promote the company’s apparel as a “Burn Bra Challenge” was launched on TikTok.
A self-described “Southern Mama” said she was “sick and tired” of Nike “pushing us around” before burning her sports bra and encouraging others to join in the viral challenge.
“All you real women out there – we are in the fight of all fights,” the woman who goes by the TikTok handle “chatterbox.mama” said to her more than 140,000 followers on Tuesday.
“Since the 1960s, we have been fighting for the right to be women,” she said.
“Nike, you should be ashamed of yourself,” the TikTok influencer continued.
“You chose a little boy with no breasts and some junk in his pants to represent real women.”
The TikToker declared: “Nike, I am done with you.”
“I will never, ever buy a Nike product for as long as I live,” she said.
“And there are millions and millions and millions of women just like me.”
She then challenged other women to “burn your Nike bras … as a way of showing our solidarity and how serious we are that we will be recognized.”
“We are the queens, your consumers hit you where it hurts, and that’s right in your pocket,” she said.
“I challenge every real woman that is sick of this nonsense. It’s a great night to burn my Nike bras.”
She is then seen in the video putting two of her Nike brand bras into a fireplace by her pool.
The Post has reached out to Mulvaney, the TikTok influencer behind the “Burn Bra Challenge” and Nike seeking comment.
Mulvaney’s sponsorships with Nike, Bud Light, Kate Spade and other brands have angered conservatives who say that companies are pushing a “woke” agenda.
