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August 19, 2025New Research Reveals How Short-Form Videos Are Literally “Cooking Our Brains”
Alarming scientific findings indicate that the pervasive consumption of short-form vertical videos, commonly found on platforms like YouTube Shorts, TikTok, Instagram Reels, and even new formats on Netflix and Spotify, is causing significant and potentially harmful changes to the human brain. Our latest investigation into the rapidly evolving digital landscape uncovers why this “slop-filled infinite scroll” is not just a nuisance, but a documented threat to our cognitive function and attention span.
Brain Structures Under Attack Recent studies, including one involving over a hundred undergraduate students whose brains were scanned, reveal noticeable differences in the brain structures of those most attached to short-form content. Participants who felt their lives would be “empty without short videos” or that losing access would be “as painful as losing a friend” showed distinct neural alterations.
Specifically, researchers observed:
- Increased Gray Matter in the Orbital Frontal Cortex (OFC): This region, located near the front of the brain, is crucial for decision-making and emotional regulation. An “oversized OFC” in avid short-form video consumers is interpreted as a sign of heightened sensitivity to the rewards and stimuli associated with this content, potentially leading to what scientists describe as “neural bloating”.
- Beefed-Up Cerebellum: The cerebellum, a cauliflower-shaped structure at the back of the brain involved in movement and emotions, also showed an increase in gray matter. This “beefed-up” state is speculated to help the brain process short-form video content more efficiently, a possible result of frequent binge-watching that creates a reinforcing cycle, making the habit even more ingrained.
Further brain scans tracking resting brain activity showed greater synchronization within multiple areas of the brain among addicted participants. This included the dorsalateral prefrontal cortex, vital for self-control, the posterior cingulate cortex, involved in self-reflection, and the thalamus, the brain’s signal relay station, alongside the cerebellum. These functional differences suggest a range of problems, from trouble disengaging from videos to a tendency for excessive social comparison.
The Link to Envy and Memory Impairment Intriguingly, the science also found a strong link between video addiction, brain differences, and high levels of envy. Participants who agreed with statements like “I strive to reach other people’s superior achievements” were more likely to be affected. This suggests that feeling envious might increase someone’s propensity to watch short videos, which over time, could lead to these harmful changes in brain matter.
Beyond structural changes, our attention and memory are also at risk. A 2023 study from German researchers found that TikTok use impairs our perspective memory, which is the ability to hold more than one thought in your head while distracted. In this study, subjects who scrolled TikTok after being interrupted during a task were 40% more likely to forget what they were doing in the first place compared to those who did nothing.
The Inescapable “AI Slop” Future The problem is only intensifying as the internet rapidly transforms into a “wall-to-wall” landscape of “little videos” increasingly filled with “AI generated garbage content”. We’ve seen Google roll out its V3 AI-powered video generation model, capable of creating realistic 8-second clips with soundtracks from simple text prompts. This tool, described as a “slopmonger’s dream,” is already being integrated into platforms like YouTube Shorts, making the creation of endless short-form content a matter of minutes.
This “AI slop” isn’t just about entertainment; it will soon dominate advertising. Mark Zuckerberg of Meta foresees a future where ad creation is completely automated, allowing for infinite versions that evolve based on when and where a person sees them. As algorithmic feeds and short-form videos permeate more corners of the internet – from Netflix to Spotify and LinkedIn – opting out is becoming almost impossible.
Researchers studying this phenomenon warn that these platforms employ “dark patterns” – designs that subtly manipulate users to make certain choices, keeping them fully engaged and endlessly foraging for content. This creates an “endless loop” that is increasingly difficult to escape.
The implications are profound. While some may view short-form content as harmless fun, the scientific evidence points to a future where our brains are fundamentally altered. It’s crucial for everyone to be aware of these findings and strongly consider limiting their time with short-form content, especially when observing the stark difference in content priorities between platforms in the U.S. (focused on “woke propaganda” like “trans individuals talking about their tuck routines”) versus China (emphasizing “math videos” and educational content). The “information war” is very real, and it’s having a direct effect on our minds.












