A week after causing controversy with their sponsorship deal with transgender activist Dylan Mulvaney, Bud Light has yet to post anything new on social media.
The decision to work with Mulvaney appeared to anger some loyal customers including country singer Travis Tritt, who made the decision to remove all of the products from his tour bus and Kid Rock, who angrily shot at several cases of Bud Light.
The beer giant’s last tweet came on April 1, when they posted: ‘Beers on us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.’
While they have gone a few days without tweeting in the past, the @BudLight is typically fairly active, as are their other regular social channels. The feed had tweeted 10 times in the prior seven days and is usually active during large sporting events.
On April 2, the next day, Mulvaney posed a video across her social media channels announcing the deal and promoting a contest that gave drinkers a chance to win $15,000. The Instagram video currently has over 11,000 comments, many of them unhappy with the promotion.
Given that the partnership with Mulvaney was unveiled during March Madness, the annual NCAA basketball tournament, it’s notable that the brewer did not at all tweet during the University of Connecticut‘s victory over San Diego State in the championship game on April 3.
The famous beer also hasn’t posted on their main Instagram feeds since March 31 and have not posted to Facebook since March 30.
Bud Light’s parent company, Anheuser-Busch, has also gone without posting since April 1.
Mulvaney has broken her silence saying ‘it’s hard to see the light now’ after ‘the week I’ve been having’ hitting back at critics in a defiant song after receiving backlash for both the Bud Light partnership and her Nike bra deal.
She captioned the clip that has 1,001,171 plays: ‘It’s hard to see the light right now. This song felt fitting for the week I have been having. All is well. Cheers.’
The post was of her singing ‘No One Is Alone’ by Stephen Sondheim, from the musical Into The Woods.
Mulvaney – who uses the pronouns she or they – posted the video yesterday to her 1.7 million followers.
DailyMail.com has reached out to a spokesperson for Anheuser Busch, the beer’s corporate parent, for comment.