TheQuartering [6/27/2023]
Bud Light’s sales continue to be embarrassingly bad.
The Anheuser-Busch beer brand has been on a heavy decline ever since the idiotic decision to team up with Dylan Mulvaney, and the latest sales data is comically bad.
Sales were down 28.5% for the week ending June 17 compared to the same time period last year, according to data from Bump Williams Consulting and NielsenIQ (via the New York Post).
That’s even worse than the 26.8% decline Bud Light suffered last week.
Bud Light wasn’t the only beer under the A-B umbrella bleeding out thanks to the company going woke. Budweiser is down 12.3%, Busch Light is down 8.1% and Michelob Ultra is down 4%, according to the same data.
Meanwhile, rival beers are cruising right now. Yuengling Lager is up 25.1%, Miller Lite is up 16% and Coors Light is up 21.8%. Modelo, which is under the A-B umbrella, has also outsold BL every since May, according to the same report. BL’s pain is a victory for everyone else.
Anheuser-Busch’s stock price is also down 15.33% since the Mulvaney March Madness promo was shared.
The stock is sitting at $56.50 a share as of Monday afternoon. It was at $66.73 at the end of March. It’s a complete and total bloodbath for Bud Light and Anheuser-Busch.
Seriously, how much longer can this go on before someone steps up from A-B and just apologizes? Consumers are going on three months of unrelenting pressure on BL and Anheuser-Busch.
Sales continue to plummet. It’s not a small dip. Sales are down nearly 30% from this time last year, and the stock price is down more than 15%.
It’s a brutal situation for the company. That’s what happens when you go woke.