An heir to Anheuser-Busch said his ancestors would have “rolled over in their graves” if they knew about Bud Light’s marketing campaign involving trans influencer Dylan Mulvaney.
“I think my family, my ancestors would have rolled over in their graves,” Billy Busch told TMZ‘s Harvey Levin and Brad Appleton.
“They were very patriotic, they loved this country and what it stood for, they believed that transgender, gays, that sort of thing was all a very personal issue.
“They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”
Mulvaney received a can of Bud Light with her name on it, which coincided with her “365 Days of Girlhood” in March.
Bud Light’s partnership with Mulvaney has since cost the beer brand and its parent company their reputations and, more tellingly, a significant drop in revenue following boycotts.
The campaign was aimed at a different demographic after one Bud Light marketing exec wanted to move the beer brand’s image from its “fratty” and “out of touch” humour.
“They would have never marketed their brands that way,” Busch continued.