TheQuartering [4/6/2023]
Disney’s Star Wars has been facing challenges in recent years, and despite the initial buzz around popular shows like The Mandalorian and the return of Luke Skywalker, the excitement has waned. This has been further compounded by the lackluster reception of the Obi-Wan Kenobi series and the Book of Boba Fett.
Now that the ratings for The Mandalorian season 3 are finally available, it is evident that the viewership has significantly declined compared to the previous season. This decline could be a major cause for concern for Disney’s Star Wars, as it raises questions about the franchise’s future prospects.
The Mandalorian season 3 has experienced a significant drop in viewership compared to season 2. Reports indicate that the show’s total minutes viewed dropped by 200 million, representing a decline of about 20%. This trend concerns Disney, as the Mandalorian is their flagship show that helped launch Disney Plus. Even the excitement generated by the return of Luke Skywalker in the Season 2 finale did not carry over to the third season.
According to initial reports from Samba TV, Mandalorian season 3 has experienced a 20-25% decline in viewership compared to the previous season. Nielsen’s weekly viewership numbers also confirmed a significant decrease in viewership for the season premiere compared with last season.
This is surprising, given the growing popularity of the streaming service and the anticipation surrounding the show’s latest season. The reasons behind the drop in viewership remain unclear, but some speculate that it may be due to the lack of buzz and promotion leading up to the premiere, or the storyline may not be as engaging for viewers as in previous seasons.