Maybelline is the latest company facing boycotts over its partnership with transgender social media influencer Dylan Mulvaney.
The backlash has stemmed from a TikTok that Mulvaney, 26, posted showing off the cosmetic line while celebrating her 365th day of publicly identifying as a woman.
“Getting glam for my Day 365 show with @maybelline #maybelline partner,” Mulvaney wrote in a video that has amassed nearly 200,000 likes.
The promotional post spurred protests against Maybelline, similar to the wave of boycotts against Anheuser-Busch’s Bud Light for featuring the transgender influencer in an ad on social media. Many have taken to social media to blast Maybelline for partnering with Mulvaney, calling on others to also stop purchasing products from the makeup company.
One TikTok user wrote: “Thank you. I won’t be buying this product.”
Over on Twitter, one user wrote: “The latest fools to employ Dylan Mulvaney are make-up company Maybelline. Get woke, go broke.”
Another Twitter user added: “Time for #BoycottMaybelline to trend, since Maybelline used Dylan Mulvaney as their sponsor.”
Maybelline and its parent company, L’Oreal, did not immediately respond to The Post’s request for comment.
It remains unclear if the calls to boycott Maybelline will gain as much traction as the one against Bud Light, which has seen sales for the beer plummet, according to the latest data from an industry research firm.