TheQuartering [5/25/2023]
Dylan Mulvaney, the transgender social media influencer whose marketing partnership with Bud Light tanked sales of the iconic beer brand, has resurfaced to pitch a hair product.
The 26-year-old, who transitioned from a male to a female, posted a video to her millions of social media followers encouraging them to use K18 hair oil “to treat frizz and flyaways.”
“God I wish there was something I could for all the frizz in my hair,” Mulvaney said in the 50-second clip, which was posted Tuesday to both her Instagram and TikTok accounts.
She is then told by a god-like voice to “try K18’s new molecular repair hair oil.”
In the clip, Mulvaney applied drops of the hair oil to her head.
She then nods approvingly as she is told that the product “improves shine” and “vibrancy.”
It is not clear how much K18 paid Mulvaney to promote the product, which is sold online and at retailers like Sephora.
The Post has sought comment from Mulvaney and K18.
The hair product, officially called K-18 Biomimetic Hairscience, was launched in 2020 by Britta Cox and Suveen Sahib.
It generated $75 million in sales in 2021 and was projected to top $100 million last year.
In the less than 24 hours since Mulvaney posted the video to Instagram, the clip has generated more than 70,000 likes.
It received another 33,000 likes on TikTok.
The lightning-rod influencer’s clip immediately drew backlash.
“Bye @K18Hair” tweeted one Twitter user.
“Boycott the s–t out of it,” another commented.