TheQuartering [11/3/2021]
Hilarious meltdown!
MSNBC had a tough time on Tuesday with historic ratings declines followed by an evening of its hosts and pundits being ridiculed for a series of election night meltdowns and inaccurate claims.
October cable viewership was unveiled earlier in the day, indicating that Virginia Democratic gubernatorial candidate Terry McAuliffe’s loss isn’t the liberal network’s only reason to panic.
MSNBC finished October with its lowest-rated month among the advertiser-coveted demographic of adults age 25-54 since October 2015. It was also MSNBC’s worst month among the demo during the primetime hours of 8-11 p.m. since December 2015.
MSNBC had its smallest audience among total viewers from 9 a.m. through 5 p.m. on weekdays since January 2017.
“The 11th Hour With Brian Williams,” “All In With Chris Hayes,” “Andrea Mitchell Reports,” “The Beat with Ari Melber,” “The Last Word with Lawrence O’Donnell,” “Morning Joe,” “MTP Daily” and “The Rachel Maddow Show” all set yearly lows in either total viewership, the key demo or both.
Some of MSNBC’s programs had their worst performance in years, including “The Last Word” and “Morning Joe,” which both delivered the smallest audience among the coveted demo since 2015. “The Rachel Maddow Show” had its smallest demo audience since January 2016, and “The 11th Hour With Brian Williams” had its worst turnout of all time in the crucial category.