Sign up our newsletter

March 24, 2021

Ellen Degeneres Show COLLAPSES After Cancel Culture Cost Her Over 1 Million Viewers

TheQuartering [3/23/2021]

Ellen’s workplace is apparently a toxic environment. Thus, she must be cancelled.

According to YahooNews:

Ellen’s talk show is losing viewers and revenue after its workplace toxicity scandal.

The Ellen DeGeneres Show host, 63, used Tuesday’s show to share a health update on her wife, Portia de Rossi, who’s “feeling much better now” after an emergency appendectomy. However, behind-the-scenes, DeGeneres’s show is struggling, having seen a large ratings decline — of more than one million viewers — in its 18th season.

The New York Times reports that since September — when DeGeneres returned to the air with an apology after the show’s scandal led to an investigation and firings — the program has averaged 1.5 million viewers. That is down from 2.6 million during the same time last year, per research firm Nielsen.

While COVID has impacted shows — and she wasn’t immune, contracting the virus in December, leading to an unplanned hiatus — the Ellen Show‘s is a steeper drop than any of its competitors. Typically it rivals Live: With Kelly and Ryan (which has 2.7 million viewers), but now it’s closer to shows hosted by Kelly Clarkson (1.3 million) and Tamron Hall (1.1 million).

A loss of ratings, of course, is a loss of revenue. From September to January of the 2019-20 season, Ellen brought in $131 million from advertisers, per the research firm Kantar. For the same time period of the 2020-21 season, it was $105 million — $26 million less.

There’s been a lot of speculation over how things would play out for the talk show host — whose brand is to “Be Kind” — after her show employees claimed they experienced “racism, fear and intimidation” on the set.

Leave a Reply

Your email address will not be published. Required fields are marked *