A slew of ultra conservatives on social media have—once again—fired off against Harry’s Razors, but this week’s oddly timed outrage came after the “woke” company partnered with a transgender influencer for a campaign that launched over a year ago.
On June 28, 2022, Luke Wesley Pearson, a transgender man, posted a video on Instagram about his first Pride Month with facial hair.
“@harrys and their sibling brand @meetflamingo worked with @ohnilisle, an artist from the LGBTQ+ community, to design this year’s Face & Body Shave Set,” Pearson said. “And the best part? 100% of profits from the set are donated to @trevorproject. Feeling handsome and proud to be me every day of the year. #HarrysPartner.”
More than a year later, the post caught the eye of transphobic bigots on Twitter, the platform now known as X, and a wave of rightwing consumerist pitchforks ensued.
“Harry’s Razors partnered with a ‘trans man’ (female) to promote their razor set,” the account End Wokeness wrote Saturday in a string of posts that gained nearly 4.9 million views. “100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors.”
The Trevor Project is a mental health resource center for LGBTQ+ youth, noting on its website that its mission is “to end suicide among lesbian, gay, bisexual, transgender, queer & questioning young people.”
End Wokeness also dredged up a clip of Harry’s Razors’ CEO Andy Katz-Mayfield speaking about parental leave policies. (Katz-Mayfield first mentioned the policies in 2017 when he explained that all parents, regardless of their role, should be given equal time off.)