According to Jordan Peterson:
Elon, @elonmusk social media can’t function properly if the cost to post to (millions of people) stays unnaturally at zero. It’s not zero in the real world. So that means SM does not reflect the real world incentive structure. Thus, it tilts inexorably toward insanity. Really.
This is particularly true for accusatory and insulting messages. They have zero SM cost but are very costly in the real world.
Here’s the thought. If a mass communication tech is not an accurate microcosm of the society in which it is embedded (particularly with regard to incentives) it will inevitably turn into a degenerating game.