Research is overrated these days.
About that plan to change Volkswagen of America’s name. Never mind.
The automaker’s plan to change its American division’s name to “Voltswagen,” as part of its investment in electric vehicles was all a joke.
Volkswagen of America “will not be changing its name to Voltswagen,” Mike Tolbert, a spokesperson for the company, said in a statement sent to USA TODAY. “The renaming was designed to be an announcement in the spirit of April Fools’ Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all.”
Earlier in the day, Volkswagen officials at the company’s headquarters in Wolfsburg, Germany, told The Wall Street Journal that a press release about the name change was a joke aimed at getting attention for its all-electric SUV the ID.4, which has just gone on sale.
“It’s a premature April Fools’ joke. It’s part of a marketing campaign for the ID.4,” the Journal reported a person at Volkswagen HQ saying. “There will be no name change.”