People are abandoning Loki.
According to BoundingIntoComics:
Marvel Studios most recent Disney+ series Loki is seeing fans abandon the show in large numbers with data company Samba TV reporting viewership has declined by over 100,000 viewers between the first and third episodes.
Samba TV reported back on June 10th that the first episode of Loki was watched by 890,000 households on the day of its release.
They noted, “Even though it premiered on a Wednesday, it brought in higher premiere day viewership than the first episode of The Falcon and The Winter Soldier or WandaVision.”
In fact, later that day, they shared a comparison of premiere day viewership numbers between the three shows.
As you can see below, The Falcon and the Winter Soldier, according to their data, was viewed by 759,000 households while WandaVision was viewed by 655,000 households.
While the first episode of Loki was viewed by 890,000 households during its premiere, Samba TV recently released numbers for the show’s third episode noting it was only viewed by 727,000 households.
That’s an 18% decline from the first episode and a total decline of 163,000 households.
Not only is Samba TV showing a decline in viewership for Loki, but as YouTuber Heel vs Babyface points out, the series is also seeing a decline on Google Trends.