TheQuartering [5/16/2023]
Miller Lite has hit back after the brewing giant was criticized for apologizing over its history of using bikini-clad women in their adverts.
Molson Coors, which owns Miller Lite, was quick to defend its latest one-minute-and-30-second advertisement with comedian Ilana Glazer – with the tagline ‘Bad $#!T to Good $#!T’
The company released the campaign for Women’s History Month in March, in which it bought up old marketing materials to turn them into compost, which could then be used to make fertilizer.
But the footage has resurfaced and was criticized in the wake of Bud Light’s disastrous campaign with trans influencer Dylan Mulvaney – and has been slammed by a senior Trump advisor.
A spokesperson for Molson Coors hit back at the claims the advert was woke, telling DailyMail.com: ‘This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer.
‘Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March.’
The advert featured Glazer taking a tour of old advertisements used by the company, which included Meghan Markle, Sofia Vergara and Pamela Anderson as the face of the brand.
One of the most infamous ‘Cat Fight’ ads saw models Tanya Ballinger and Kitana Baker wrestling in a fountain before falling into ‘liquid concrete’ – from the perspective of men drinking the beer and being derided by their female friends.
The initial ad caused such an uproar, with more than 2,500 complaints being made, it was eventually retired.
It first appeared on TV during the National Football League playoffs and made an immediate impact – with the version airing on cable showing Baker saying to Ballinger: ‘Now, let’s kiss.’
However the company decided to make the most of the infamy, with the commercial running from January to June in 2003 – in four different formats.
Baker and Ballinger’s original ‘Catfight’ ad was from the perspective of two male friends drinking and telling a story – as their female companions scolded them.