Mars, Incorporated, the producer of the popular M&Ms, announced this week that its famed characters will get a “modern makeover” and that will include more “nuanced personalities,” as part of a “global commitment to creating a world where everyone feels they belong and society is inclusive.”
More than 400 million of the colorful, candy-coated chocolates are produced daily and eaten around the world. The original colors included red, yellow, green, brown, orange and violet. In 1949, tan replaced violet – only to be replaced by blue in 1995.
However, those familiar colors won’t be changing. Rather, it is the personas of the M&Ms that are getting a makeover.
As TheHill.com reported, the current green M&M character, which has been seen in ads posing seductively and wearing white go-go boots, will now sport a pair of sneakers instead. In addition, the description for the green candy on the M&M’s website noted that she enjoys “being a hypewoman for my friends.”
Via the M&M’s promotional site, the green M&M character added, “I think we all win when we see more women in leading roles, so I’m happy to take on the part of supportive friend when they succeed.”