TheQuartering [1/20/2022]
Mars, Incorporated, the producer of the popular M&Ms, announced this week that its famed characters will get a “modern makeover” and that will include more “nuanced personalities,” as part of a “global commitment to creating a world where everyone feels they belong and society is inclusive.”
More than 400 million of the colorful, candy-coated chocolates are produced daily and eaten around the world. The original colors included red, yellow, green, brown, orange and violet. In 1949, tan replaced violet – only to be replaced by blue in 1995.
However, those familiar colors won’t be changing. Rather, it is the personas of the M&Ms that are getting a makeover.
As TheHill.com reported, the current green M&M character, which has been seen in ads posing seductively and wearing white go-go boots, will now sport a pair of sneakers instead. In addition, the description for the green candy on the M&M’s website noted that she enjoys “being a hypewoman for my friends.”
Via the M&M’s promotional site, the green M&M character added, “I think we all win when we see more women in leading roles, so I’m happy to take on the part of supportive friend when they succeed.”
The debt of gratitude that we owe you…
(You who muddles thru all of this insanity so that we don’t have to.) Can never be repaid. Salute.