Breaking News: Disney Reportedly Demands The View Tone Down Trump Focus Amid Ratings Crisis
We’ve been following the collapse of traditional television for a while now, and it appears things are reaching a critical point, with Disney reportedly having enough of plummeting ratings and demanding that shows like The View significantly tone down their obsessive focus on Donald Trump.
This comes after weeks and weeks of declining viewership for The View and other linear TV programs. To be frank, The View is, as we see it, a useless show filled with individuals described in sources as low energy and anti-American, who often appear to lie openly. It’s reached a point where they’ve recently been forced to issue multiple legal corrections. The situation for ABC is reportedly in shambles, facing massive lawsuits after making disparaging statements about Trump.
Linear TV is struggling across the board. As we reported, Warner Brothers Discovery recently saw their credit rating cut to Junk Bonds status by S&P Global, specifically citing the decline of linear television. The ratings firm noted overall cable TV weakness as Hollywood studios pivot towards streaming, downgrading WBD to BB+ for 2025 and 2026, maintaining a stable outlook but pointing to weak credit metrics. It’s clear that linear TV, which includes shows like The View, is facing continued challenges.
The ratings have absolutely plummeted. We’ve seen that people have gotten sick and tired of being constantly lied to. More people than ever now have access to what could be considered real news, whether through content creators like ourselves (and we hope you’ll like and subscribe!) or individuals on platforms like X where information can be debunked in real-time. For instance, sources note how ABC reportedly made unfounded claims about the situation facing white farmers in South Africa, which were immediately met with factual counter-information. It seems traditional TV is simply cooked.
The only people still watching linear TV are those with limited access or those described as “Trump deranged people” who tune in every night for shows like Jimmy Kimmel or wake up for The View. If you watch The View, you’re likely working a second shift, are unemployed, or retired. Essentially, the audience for old-school television is aging out and dying off, and these networks aren’t able to attract new viewers because when people tune in, they see constant lying.
We’ve seen multiple instances where The View has had to issue legal corrections. One report highlighted a period not long ago where they had to issue four legal corrections. These included corrections regarding allegations about Trump and Pam Bondi, which both individuals denied. Another correction involved Pete Hegseth, whose lawyer stated he paid someone to avoid a baseless lawsuit, with Hegseth denying wrongdoing. What’s more, sources point out that at a debate, The View reportedly attempted to fact-check only one side, and when their own “fact checks” were fact-checked, they reportedly “cow[ed]”.
This ongoing situation has reportedly led to Disney CEO Bob Iger and the ABC News boss sitting down with The View hosts to tell them directly to tone down the anti-Trump criticism. The message was clear: it’s killing their show, and people don’t want to tune in. Multiple sources shared details of a meeting where the ABC News president delivered a message that reportedly left the co-hosts unnerved. Disney and ABC News have explicitly asked the hosts of The View to tone down their political rhetoric.
Since 2024, the panel of co-hosts – Whoopi Goldberg, Joy Behar, Sarah Haines, Anna Navaro, and Sunny Hostin (frankly, we don’t know who any of these people are; they all seem like losers according to one perspective in the sources) – have consistently criticized the Trump administration’s officials and policies. However, this constant focus on Trump and politics seems to have angered top network bosses, including Disney CEO Bob Iger and ABC News president Kim Goodwin.
Sources state that ABC convened a meeting with The View’s executive producer and hosts, suggesting the panel needed to broaden its conversations beyond its predominant focus on “Trump derangement syndrome”. According to two sources familiar with the meeting, the CEO specifically highlighted episodes featuring celebrity guests that performed well in ratings. He reportedly encouraged the hosts to lean into such coverage going forward. The message essentially was: everyone is tuning out because you are horrible liars, and people know it. They aren’t watching because they don’t want to be lied to. The suggestion was seemingly to return to the kind of lighter, non-political content they were supposedly paid to do.
Interestingly, even the people who watch The View reportedly don’t want to hear constant “Trump derangement syndrome”. One source familiar with the meeting described the hosts telling their boss something to the effect of, “This is what the audience wants, isn’t it going to look kind of bad if we’re all of a sudden not talking about politics?”. Ultimately, the women reportedly found the request “silly” and intended to continue doing their political segments.
However, the conversation apparently remained a concern for at least one co-host. At Disney’s upfront presentation day for advertisers last week, Ana Navarro reportedly had a direct conversation with CEO Bob Iger. According to multiple sources, Navarro thanked Iger for allowing the hosts to continue their jobs in the current political climate. While Iger reportedly confirmed he supported the show, he also reaffirmed that the show needed to tone down its political rhetoric.
Sources suggest that the instruction to reduce the focus on politics came directly from the highest levels at Disney. Another source familiar with the matter indicated that ABC frequently engages in conversations with talent based on viewer feedback, suggesting that The View’s own audience has indicated a desire for less political content. It really does seem like the “get woke, go broke” concept is real, despite some suggestions otherwise.
We find it remarkable that despite these clear indications and internal discussions, one source claims that the political coverage has not affected the show’s ratings, stating The View is currently number one among daytime network talk shows and news programs. We see this as potentially being the “smartest kid on the short bus” situation – meaning all other daytime talk shows might also be struggling and focusing on politics. But what happens when a competitor emerges that decides not to focus on politics? Where will viewers go then? Frankly, we hope they do keep talking politics. When the CEO of your company tells you that perhaps your job is to make money, that advertisers don’t want to be associated with non-stop “Trump derangement syndrome,” and people don’t want to watch it, and you respond by saying “Nah, I’m not going to listen,” we’re not sure that’s going to end well for you. But hey, what do we know? We only have quadruple the viewership of The View every day.
An Important Health Note for Our Viewers
Speaking of things being covered up, we want to bring your attention to something significant that might also be “covered up”: the insane health benefits of cocoa flavonols. These are compounds found in cocoa that are shown to boost nitric acid, improve heart health, and help regenerate brain cells. Before you dismiss this, this isn’t some unsubstantiated claim. Harvard scientist Dr. William Lee has reportedly backed this up.
Studies have shown that the flavonols in cocoa stimulate stem cells to come out of your bone marrow, like bees from a beehive, entering your bloodstream. They then travel to wherever repair is needed in your body – your heart, liver, skin, etc. – and help fix it. Consuming high-flavonol cocoa can actually help get these stem cells working better.
Flavonols are the good stuff in cocoa beans, but they are often destroyed during the standard chocolate-making process. This is where Black Forest supplements come in. They have created the first-ever high-flavonol cocoa powder that is packed with the beneficial compounds your body needs. It’s only 20 calories and tastes amazing when mixed with coffee or a protein shake. This stuff can boost your body’s natural stem cell production. While Hollywood elites might spend $50,000 on placenta injections, sources suggest you can drink cocoa powder and potentially get similar benefits without compromise. As men, we need to be mentally sharp, strong, and in peak condition, and we have to take care of ourselves.
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