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“Ironheart” Crashes and Burns: Our Investigation Reveals a Marvel Disaster
In a recent comprehensive analysis on our YouTube channel, we investigated the highly anticipated, or perhaps, heavily promoted, Disney+ series Ironheart, revealing what appears to be one of the worst launches in Marvel history. Our findings, supported by hard data, indicate a significant disconnect between mainstream media narratives and actual audience reception, marking another major misstep for Kevin Feige’s post-main Marvel Cinematic Universe (MCU) strategy.
Absent from Viewership Charts
Perhaps the most damning evidence of Ironheart‘s failure is its complete absence from Luminate Film and TV streaming viewership charts for the week its first three episodes were released. Luminate, owned by Aldridge Industries and Penske Media Corporation, behind major media brands like Billboard and Variety, tracks significant streaming data. For context, even a show like Mob Land, which registered an estimated 260.8 million minutes watched, appeared on these charts. This means that all three initial episodes of Ironheart collectively garnered fewer minutes watched than Mob Land, placing its average per episode viewership below 86.9 million minutes. The decision to seemingly dump all episodes within a single week was likely a recognition of its poor performance.
Audience Rejection, Critical Discrepancy
The sentiment among viewers has been overwhelmingly negative. Ironheart is currently the second worst-rated MCU series on Disney+ by fans, holding a dismal 56% audience score. For comparison, only Secret Invasion fares worse at 53%. The disparity between audience and critical reception is stark: while the audience score plummeted, the critic score inexplicably rose to 86%. This pattern is echoed across other platforms; on IMDb, the show holds a dismal 3.6 out of 10, making it one of the lowest-rated Marvel projects ever.
Our investigation further revealed powerful indicators of audience disinterest on YouTube, where the official trailer amassed 543,000 dislikes against only 200,000 likes. The second trailer fared even worse, with 98,000 dislikes compared to a mere 47,000 likes. For those seeking an honest assessment, audience-powered review platforms like Criticalist paint an even bleaker picture, where Ironheart currently holds a brutally low 11% score.
Why the Failure?
Our analysis points to several factors beyond mere “toxic masculinity” as the reason for Ironheart‘s collapse, despite what some legacy outlets may suggest. We contend that the show’s failure is fundamentally about execution, not race or gender.
- Lack of Audience Demand: We have consistently pointed out that Marvel keeps producing “shows that nobody asked for and nobody wanted”. Ironheart is a prime example, with the show itself being described as one that “nobody wanted”.
- Problematic Storytelling: Many have criticized the series for promoting its lead character, Riri Williams, at the expense of tearing down the beloved legacy of Tony Stark, a common issue observed in modern Marvel projects.
- “Feminist Garbage”: Our channel has observed a pattern of shows being perceived as “feminist garbage,” featuring “strong independent women who don’t need no man trash,” leading to audience disengagement.
- Obscure Character Choice: The decision to focus on an “obscure character that had like a single run in the comic books” to replace Iron Man was likely a misstep, suggesting that a “young white male playing Iron Man” might have been a more commercially viable choice.
Broader MCU Struggles
Ironheart‘s spectacular failure is not an isolated incident but rather a symptom of a “complete failure” in Kevin Feige’s approach to the post-main MCU. Recent big-screen bombs include Captain America: Brave New World and Thunderbolts. On the TV side, Daredevil Born Again failed to chart on Nielsen, a first for an MCU show, and its budget has been slashed considerably. Other series like She-Hulk, Secret Invasion, Agatha, WandaVision, and Hawkeye have also faced significant criticism or poor performance. We argue that Disney’s billions spent on Marvel shows that no one asked for have led to a situation where other, potentially desired projects, like Nova’s series, are reportedly canceled due to cost.
Allegations of “Astroturfing”
Our video also touched upon suspicions of a “massive astroturfing operation by the mainstream media” to prop up Ironheart. We’ve observed what appear to be “paid shill accounts” or “bot accounts” on social media, possibly deployed by Disney, to generate fake likes and positive sentiment for their projects. We believe these “paid ex accounts” on platforms like Twitter are part of a strategy that ultimately fails because “the fans have stopped watching” the content.
In conclusion, our in-depth look at Ironheart confirms that Marvel is hitting rock bottom. We believe that if Marvel were to “stop worrying about nonsense pushing diversity quotas and just focus on good shows,” they might have a chance to recover. Otherwise, this could truly be the end of the Marvel era as we know it.
