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August 29, 2023A new video shared on Bud Light’s verified Twitter account has faced widespread mockery on the platform amid the beer brand’s ongoing controversy.
Since the start of April, Bud Light has been subjected to a relentless backlash for a partnership it had with transgender influencer Dylan Mulvaney. In a video posted to Instagram on April 1, Mulvaney said the beer brand had sent her a can with her face on it to commemorate her 365 days living as a woman.
Mulvaney’s partnership with Bud Light drew condemnation and boycott calls, led by conservative figures, including Representative Dan Crenshaw, a Texas Republican. Musicians Kid Rock, Travis Tritt and John Rich were also among those who expressed aversions to the beer brand after the collaboration. Meanwhile, some in the LGBTQ+ community have also slammed the company for not defending its ties with Mulvaney.
Since the calls for a boycott began three months ago, Bud Light has seen a drop-off in domestic sales. Revenue remains consistently below what it was the same time in 2022. The company has also lost its crown as America’s most popular beer, with Mexican rival Modelo Especial now in the top spot.
In recent weeks, the brand has resumed sharing social media posts, one of which included a video uploaded to Twitter on Sunday.
The 10-second clip showed a woman calmly eating from a large watermelon while sitting at a picnic table, while high winds threw paper plates and Bud Light cans all over the grounds of a park. As others ran around her to clear the mess, the woman only briefly glanced at the chaos before scooping up more watermelon.
“It’s fine, this is fine,” read an accompanying caption.
