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June 12, 2025Splitgate 2 CEO’s Apology: A Masterclass in How Not to Handle Cancel Culture
The video game industry, long dominated by a far-left wing ideology, has recently seen another prime example of how easily developers are pressured by online mobs, often at the expense of good game development itself. Our latest video on TheQuartering highlighted the controversy surrounding Splitgate 2 and its CEO’s handling of a simple hat, leading to a “groveling apology” that we believe was a significant misstep.
The new FPS game, Splitgate 2, is looking to generate buzz, and its creator, the CEO of 1047 Games, certainly got attention at the recent Summer Game Fest keynote live stream. He appeared wearing a black hat emblazoned with “Make FPS Great Again,” an obvious stylistic nod to Donald Trump’s “Make America Great Again” slogan.
The immediate reaction was a wave of outrage. Parts of the Splitgate 2 community, along with journalists and some gamers, quickly condemned the hat, labeling the statement “gross and tonedeaf”. However, we contend that this reaction primarily came from “woke dorks” and “poor ones that wouldn’t have bought the game anyway”.
Initially, the CEO seemed to grasp the situation, doubling down on social media and stating he would not apologize. He clarified that it was not a political statement but literally what it said: an aim to fix the “tragically stale” state of multiplayer FPS games. This stance, in our view, was the “correct response to the cancel pigs,” and his clarifying tweet garnered thousands of likes.
However, the media, particularly “left-wing gaming media” like The Verge and Kotaku, intensified the pressure. Within days, the CEO reversed course, posting a nearly three-minute apology video titled “No excuses, I’m sorry”. He claimed his apology wasn’t for the hat itself, but for the “division he himself sowed” within the community, stating they had viewed the hat as a “meme” to state their truth. He also explained that as an independent studio, they needed something impactful to “grab attention” at their biggest stage.
From our perspective, this apology was a “master class in how to not handle cancel culture”. We’ve seen this pattern for over a decade: the “cancel mob never accepts your apology”. By bending the knee, he not only failed to appease those who were never going to buy his game but also alienated potential supporters who might have rallied behind him in the face of what we see as bullying. Our video emphasized that “nobody else should either” buy the game now that he has apologized.
We firmly believe he “absolutely wanted this controversy”. The idea that it was “just a hat” is what we initially stated, but it’s clear he understood the potential for buzz, which he indeed generated. Critics who claim the hat was “aping a political statement that has been used to enact states of violence” and was not just a meme are, in our opinion, overreacting and exaggerating.
The reaction to his apology video has been “wildly negative,” with many from the gaming community, including notable figures like Mark Kern, advising him not to apologize. As we highlighted, the people he is apologizing to “don’t play or buy games”. This move has been seen as “throwing away all this gamer goodwill” and only emboldening the “permanently offended outrage mob”.
Our message is clear: never apologize to these “freaks” or the “outrage mob”. Instead, “stand your ground” and focus on “delivering a great game”. As we’ve stated, we’ve been dealing with these situations for years, and we’re always open to explaining how to navigate such pressures. The bottom line is, they will “never be happy,” and attempting to please them is a futile exercise.