The YouTube CEO is changing the landscape.
In a discussion with influencer-turned-interviewer Anthony Padilla, YouTube CEO Susan Wojcicki addressed concerns of “rewarding” harassment and toxicity egged on by drama channels.
It’s not uncommon to see content creators across the internet complaining about YouTube’s constantly-shifting policies and treatment of traditionally “taboo” topics — but one of the most prominent issues that’s come to light is harassment and slander campaigns.
YouTube has a rich profile of drama channels, who often report on the goings-on between high-profile influencers and other trending topics… but some of these channels have been criticized for appearing to encourage harassment against other creators.
Longtime YouTuber Anthony Padilla brought up this concern during a June 23 interview with YouTube’s CEO, Susan Wojcicki, who claimed that the platform is working to “discourage” toxicity brought about by inflammatory drama channels.
“One of the things that we saw is that people were repeatedly attacking someone, but in a small way,” she began.
“The one person doesn’t feel like the one jab is contributing to this much bigger damage,” Padilla interjected.
“That’s why we actually then started to implement policy around that, and have a variety of different steps, whether it’s demonetization or having a strike, or losing a channel, ultimately,” Wojcicki replied. “We don’t want to see creator-on-creator harassment.”