YouTube has harsher standards for certain content creators, such as Pewdiepie.
YouTube has removed one of Felix “PewDiePie” Kjellberg’s recent videos, a diss track aimed at popular children’s channel Cocomelon, for violating guidelines around cyberbullying and child safety.
In the video, Kjellberg attacks Cocomelon’s content and pokes fun at kids who watch the videos. Kjellberg also uses phrases like “your audience is just a bunch of motherfucking virgins,” which could violate YouTube’s guidelines for using offensive or vulgar language in videos that include children. Toward the end of the video, Kjellberg also hands what appears to be plastic weapons to a few kids, who use them to attack a melon.
YouTube’s team decided to remove the video because it contained imagery that was inappropriate for children despite “looking like it was made for kids” and for creating content that “harms the YouTube community by persistently inciting hostility between creators for financial gain,” according to official tweets. The second rule is in line with YouTube’s policy focused on preventing creator-on-creator harassment.
The company’s statement also acknowledges that while criticism is allowed, and diss tracks are allowed in certain cases, “this video crossed the line.” The removal did not result in a channel strike for Kjellberg’s channel, but further violations of YouTube’s policies may result in a channel strike, according to the company.